Social Media Marketing 101: Grow your online presence from scratch

 Social media marketing is the crux of digital marketing for brands today. But why leverage social media at all? The answer’s simple. Modern consumers, especially young audiences, spend more time on social media than on any traditional marketing platform.

This makes social media an excellent channel to promote and launch products, craft advertising campaigns, grow an audience, communicate information, carry out market surveys, build brand loyalty and connect to your audiences organically.

Brand messaging is no longer restricted to promotional advertisements. Brands are becoming more human and attributing more and more personal characteristics to form genuine bonds with their audiences. And what better way to do it than to tap into the digital space your audience frequents the most?

Eager to learn about all the exciting prospects?

Come, let’s find out how you can make the best out of marketing your brand on social media:

1.     Choose the right platform

Social networking sites are increasing day by day and brands are feeling the pressure of being everywhere at once. But you don’t need to be on every site there is. You just need to be in the spaces where your target audience hangs out. A tight knowledge of your TG and their psychographics is essential for you to zero in on suitable networks for your brand.

Every networking site is different, and each has its own niche features and goals. If you are a fashion brand and your target audience is young consumers, Instagram’s image-friendly interface might be the way to go. If your customers are a bit older, Facebook might be more effective. But if you are an educational brand, you can leverage LinkedIn and YouTube to demonstrate your knowledge base.

Using too many channels will make your content too expansive and distributed. Remember, a strong loyal community doesn’t necessarily mean a large audience on every social platform.

 

2.     Find the right tone

Now social media might offer a space for ample creativity, but maintaining one brand voice is essential for authenticity. Make sure that the images, content, tone, and message on your posts and videos are consistent and true to your brand personality. This helps with brand recall and instigates audiences to come back for more.

While you can give free reign to your writers to come up with engaging copies for your IG post, sticking to a unique tone helps your social media ad agency to deliver the copies that work most effectively.

The right tone not only extends to your language but also the nature of the content you post. There is no one rule for a successful social media strategy because every brand is different. But content that adds value to your target audience is bound to build a loyal follower base.

 

3.     Schedule the right plan

Consistency is key in social media marketing and trusts us when we say that a social media content calendar is your best friend. Sticking to a posting schedule helps you organize and schedule your posts.

Ideal posting trends include 3-7 posts per week for Instagram, 2-3 weekly updates on Facebook, and 1-5 tweets per day on Twitter. You can also check your audience trends to figure out the best times of posting when your consumers are active.

Distribute your content categories over the month or week to create variation and offer the most value to your followers. For example, an informational post can be followed by one with a more light-hearted topic. Prioritize creating more value-based content and insert hard and soft promotions with a 4:1 ratio.

4.     Find the right influencers

Influencer marketing dominates the social media space and with good cause. The right influencer for your brand not only shares your target group but can also leverage their influence over their audience to legitimize your brand and products.

Before your very first post on social media, it is a good idea to follow influencers in your industry and study their posting trends and audience response. Attract the attention of their audience by engaging with their posts, commenting, and replying to commenters. You can also share their posts and tag them to trigger reshares.

Having a positive relationship online with influencers from your niche allows your brand to be seen by a common target audience and gives your brand authenticity. The next step is to collaborate with influencers for social media campaigns.

5.     Build the right relationships

How do people build close relationships? By engaging personally in common interests. Social media is hands down, the best platform to use your brand to connect to your audience.

You can use your social media presence to cultivate a space for free interaction between your business and the customer base. Research the likes and dislikes of your target base and create a brand personality that mirrors them. Create content that meets the needs and wants of your audience.

While planning the content, ensure that it is valuable enough that your followers share it widely. Encourage open conversations through your online content consistently and you’ve got yourself a loyal community that reflects your brand mission.

 

No one can deny that social media is the happening digital space right now. Social networking sites let brands let their hair down, so to speak. Meaning you can exploit your online presence to explore creative expressions of brand communication. All you need to do is utilize it the right way to make your online presence boost conversion rates.

With all that said, unfortunately, there is no set rule for an effective social media content strategy. What works for one brand might not work for another. But this need not be an obstacle in the path of your brand’s growth. At Xebec, we pride ourselves on being the best social media marketing agency. We craft personalized solutions for your goals and operate with the right resources for the most effective results. In our hands, you can rest assured that your social networking sites will expand faster than ever before!