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The year 2018 is already in its full flow, and is fast becoming engrossing for search engine optimization (SEO). The principles of the SEO game change often. While more conventional techniques will persist to be productive, the trends mentioned in this article can considerably change the way you do SEO. Want to stay ahead of the competition? Check out these must-haves SEO strategies in 2018: Secure HTTPS Protocol: In 2017, website owners changed the protocol of their websites to HTTPS from HTTP. And they will keep doing the same this year (2018). At present, having HTTPS protocol on your site is vital. In short, websites those work on the HTTP are today marked as unsecure, and dropped in search results. Voice Search: For a lot of people, voice search is still a curiosity. But it is already used regularly by over 50 percent of teenagers & nearly 40 percent of adults. And these searches account for nearly a 5th of all requests. Also, the number of voice requ

The digital marketing industry is at its peak in this age of time. It's with no surprise that the future is shining brightly for the digital marketing companies as well as the business it helps. Let us look at some of the factors that will steer the future of digital marketing. 1. Google's AMP - Google's Accelerated Mobile Pages initiative will bring in a huge change in the ways digital marketing firm plan their SEO techniques. This project of Google aims to enhance website's user-friendliness and improve the loading time of pages in mobile and hand-held devices. Thus, with the AMP program, the leading digital marketing agency in India and worldwide will have to put more efforts in boosting  SEO campaigns for mobile devices. 2. LSI Changing the traditional ways of SEO, digital marketing agency may now turn towards LSI (Latent Semantic Indexing)  keywords. Such keywords are not directly related to a brand's product/services but rather are se