What Does The Future Hold For The Ad Agency Of Old?
Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years. In a Mad Men-esque ad world, the one that introduced most us to the esoteric art of advertising, it used to be that things fit neatly into categories as pretty as January Jones: An ad agency created ads and if they did media placement/buying, they placed the ads too. A marketing agency or a digital marketing agency could do a variety of things depending on their specialty ranging from brand identity to perhaps creating your website, some paid advertising and maybe events and activations to get the word out about your brand. A public relations agency focused solely on media attention. This used to be limited to pitching traditional media for articles, placement etc. With the advent of social media, many o