XEBEC COMMUNICATIONS – THE DIGITAL MARKETING EXPERTS !

 

The advertising industry in India has evolved. What used to be a cluster of small agencies, is now dominated by large-size, full-service conglomerates. India is the second fastest growing advertising market in Asia after China. In 2018, the share of ad spend in India’s Gross Domestic Product (GDP) was around 0.45 per cent. Print accounted for almost 41.2 per cent, whereas TV contributed 38.2 per cent, and digital 11 per cent of the total revenue. Outdoor, Radio and Cinema made up the balance 10 per cent.

 But in terms of growth, it’s all digital: India’s digital advertisement market is expected to grow at a compound annual growth rate (CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020. (Source: ibef.org) 2020 was also to be the year digital ad spends in India were to overtake print media (source: Magna publication).

 While the financial year is still not over, and the impact of Covid-19 not yet fully factored in, the trends have now been clear for a while: ad agencies just cannot rely on their old business model. They have to become digital ad agencies, offering digital marketing expertise. Covid-19 also fundamentally altered two set patterns – those of reading the newspaper in the morning, and going to the office for work in the day. We are still adjusting to the new reality by accessing news apps and working from home. The beneficiary in both these cases has again been the digital media.

 Xebec Communication has been preparing for the digital future since more than fifteen years. We were among the first advertising agencies in India offering the full suite of digital marketing services. From web designing to blogs and from SEO to analytics, we started offering all these before anybody else in Pune.

 If you are looking for an ad agency with cutting-edge expertise in digital marketing, Xebec meets the criterion. If, likewise, you are endeavouring to make your targeting more effective, or working on a content and creative strategy, or seeking to enable a selling ecosystem or running a follow-up campaign that improves customer stickiness – Xebec has a customised digital solution for you. We have end-to-end digital competences to help you at every step of the sales funnel.

Xebec is one of the very few digital marketing agencies in India that has the complete suite of digital solutions. We offer you highly effective web design, web hosting, search engine optimization (SEO), social media management and content marketing services. We provide our clients with a skilled and experienced team of digital strategists, designers and content creators.

Our background in advertising and brand building, and experience of nearly three decades helps us understand your business needs. We use this in-depth understanding of the sales funnel to provide you not just a high number of leads, but qualified leads. We have an impressive roster of clients from diverse industries, like real estate, education, engineering, fashion, technology, edibles, information technology etc. We have designed and executed thousands of social media campaigns for them.

It’s worth remembering that digital marketing is not a single, seamless process, but an amalgamation of multiple strategies and techniques, that together contribute to the brand and business growth. And Xebec offers you the entire suite.