8 TYPES OF ONLINE ADVERTISING YOU SHOULD KNOW

Xebec Communications is one of the top 10 advertising agencies in Pune, and we make sure to give you
only the best online solutions using the modern technology. Here are the 8 types of online advertising we
offer which can help your business get great success.

1. Display advertising

This is a paid form of advertising where we use images and text. These ads are commonly placed on
websites and blogs to redirect user’s attention to your company’s site. The most popular display ads are
banners, landing pages and popups.

2. SEM & SEO

Search Engine Marketing & Search Engine Optimization are used to increase the visibility of your product
on the search engines. Our team is on their toes to make sure the tactics used such as linking, targeting
keywords and meta descriptions are done thoroughly to give positive results.

3. Social Media

These are of two types, organic and paid. The key to gain full advantage of organic advertising is good
content. Being a creative ad agency, we make sure that from the copy to the design of the creatives, the
execution is done with perfection to have an impactful footprint on the social media. Going for paid posts
or sponsored stories is a popular way to reach more of the demographics.

4. Native Advertising

Keeping a track of what a user searches and popping up with suggestions that the user might like is native
advertising. These are the “other recommended readings” or “other people liked” type of ads at the end of
blogs or FB posts.

5. Pay Per Click

As the name suggests, this is one of the advertising agency services where advertisers only pays when a
user clicks on their ads. Keeping in mind your reach and other aspects, we strategically do our advertising
to get the most benefit out of this.

6. Remarketing

Statistics show that only 2% of web traffic gets converted into customers in their first visit, that means 98%
leave without converting. Using the cookie-based technology, these users are targeted once again by
showing them subtle hints (ads) of your product reminding them about their previous interest.

7. Affiliate Marketing

This is widely adopted with bloggers and others who have a good social footprint. In this type of
advertising, the blogger or any such famous social personality promotes the company’s product and gets
a commission for each sale.

8. Video Ads

These types of ads are growing in popularity. With Youtube being one of the mega video platforms and
this type of advertising clubbed with PPC, your company’s product can come in the eyesight of the
customers.