XebecIndia

  Did you know that 90% of businesses consider digital content marketing crucial for their marketing strategy? Today, the best way for your brand to reach customers is through digital platforms. Most customers rely on the internet to learn about new products and services. Not only is online marketing the most cost-effective way of increasing brand visibility, but digital platforms also allow brands to track audience involvement and document marketing data effectively.  However, the digital marketing space can be overwhelming. There are simply too many platforms for one brand to cover. While the marketing channels might vary according to your target, the best channels are the ones you can leverage to create conversions and meet sales targets faster.   Let’s find out 5 most effective digital marketing channels your brand needs today: 1.        Content marketing Content strategy is a crucial part of marketing digitally. What do people do when th...

  Social media marketing is the crux of digital marketing for brands today. But why leverage social media at all? The answer’s simple. Modern consumers, especially young audiences, spend more time on social media than on any traditional marketing platform. This makes social media an excellent channel to promote and launch products, craft advertising campaigns, grow an audience, communicate information, carry out market surveys, build brand loyalty and connect to your audiences organically. Brand messaging is no longer restricted to promotional advertisements. Brands are becoming more human and attributing more and more personal characteristics to form genuine bonds with their audiences. And what better way to do it than to tap into the digital space your audience frequents the most? Eager to learn about all the exciting prospects? Come, let’s find out how you can make the best out of marketing your brand on social media: 1.      Choose the right platf...

  To win a game, you need to possess an untiring spirit accompanied by sheer determination and the ability to evolve consistently. This philosophy also holds true to drive a successful business as it requires the understanding of the new-age trends and the expertise to move tirelessly. And this only happens when your join hands with a like-minded partner like Xebec Communications, the creative ad agency based out of Pune, which knows how to add value to your business. Xebec was founded in 1992 as an advertising agency and as the Indian market opened up to the world, we realized that it was the right time to take our partners’ brands to the next level and so on. Xebec believes in working as a partner and as a prominent digital ad agency , we continually think of increasing the penetration and visibility of our clients’ brands in the ever-increasing online marketplace. This insight enabled Xebec, as a digital marketing agency, to give its creative strength the right ammunition and o...

  A timeless tune or piece of music has the power to transport you to a different era and grants you a divine experience. And this only happens when this tune is created with a passion that is unseen and unheard. This is true for Xebec Communications, the creative ad agency based out of Pune, which as a musician believes in creating memorable music or precisely speaking, innovative ideas, to grow your business. Xebec is an Integrated Communications Group that provides new-age and insightful solutions to meet the creative and business challenges to build profitable and much-liked brands. Apart from mainline, we are also a full-fledged digital ad agency and our key pillars of Ideas, Design and Branding aim to give justice to every brand to help it reach its zenith. Xebec was founded in 1992 as an advertising agency and as the Indian market opened up to the world, we realized that it was the right time to take our partners’ brands to the next level and so on. As a B2B marketing ag...

  Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years.   In a Mad Men-esque ad world, the one that introduced most us to the esoteric art of advertising, it used to be that things fit neatly into categories as pretty as January Jones:   An ad agency created ads and if they did media placement/buying, they placed the ads too.   A marketing agency or a digital marketing agency could do a variety of things depending on their specialty ranging from brand identity to perhaps creating your website, some paid advertising and maybe events and activations to get the word out about your brand.   A public relations agency focused solely on media attention. This used to be limited to pitching traditional media for articles, placement etc. With the advent of ...

  The advertising industry in India has evolved. What used to be a cluster of small agencies, is now dominated by large-size, full-service conglomerates. India is the second fastest growing advertising market in Asia after China. In 2018, the share of ad spend in India’s Gross Domestic Product (GDP) was around 0.45 per cent. Print accounted for almost 41.2 per cent, whereas TV contributed 38.2 per cent, and digital 11 per cent of the total revenue. Outdoor, Radio and Cinema made up the balance 10 per cent.   But in terms of growth, it’s all digital: India’s digital advertisement market is expected to grow at a compound annual growth rate (CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020. (Source: ibef.org) 2020 was also to be the year digital ad spends in India were to overtake print media (source: Magna publication).   While the financial year is still not over, and the impact of Covid-19 not yet fully factored in, the trends have now be...

  All tales of wisdom have one thing in common – they have an important moral lesson at the end that enlightens its readers. And in this tale of ‘Benefits of having a good creative ad agency in India ’, the lesson would be to have Xebec Communications by your side, which is one of the top 10 branding agencies in India.     Xebec is an Integrated Communications Group and is also a G oogle partner agency in India that provides cutting-edge strategy and creative and insightful solutions to meet business challenges and build profitable and unmatched brands. We are also one of the few international marketing companies in India that have a presence in mainline and digital. We are also a full-fledged digital ad agency that believes in the power of Ideas, Design and Branding to shape every narrative. Xebec, being a creative ad agency in India, is at the helm of major transformation and offers an array of services like Advertising, Brand Building, Media Planning & ...