XebecIndia

  Unless you're socially isolating under a rock and didn’t get the memo, it is no secret that the world of marketing, PR and advertising is changing at lightning speed, with a major paradigm shift in the way agencies function being visibly noticeable over the past 3 years.   In a Mad Men-esque ad world, the one that introduced most us to the esoteric art of advertising, it used to be that things fit neatly into categories as pretty as January Jones:   An ad agency created ads and if they did media placement/buying, they placed the ads too.   A marketing agency or a digital marketing agency could do a variety of things depending on their specialty ranging from brand identity to perhaps creating your website, some paid advertising and maybe events and activations to get the word out about your brand.   A public relations agency focused solely on media attention. This used to be limited to pitching traditional media for articles, placement etc. With the advent of ...

  The advertising industry in India has evolved. What used to be a cluster of small agencies, is now dominated by large-size, full-service conglomerates. India is the second fastest growing advertising market in Asia after China. In 2018, the share of ad spend in India’s Gross Domestic Product (GDP) was around 0.45 per cent. Print accounted for almost 41.2 per cent, whereas TV contributed 38.2 per cent, and digital 11 per cent of the total revenue. Outdoor, Radio and Cinema made up the balance 10 per cent.   But in terms of growth, it’s all digital: India’s digital advertisement market is expected to grow at a compound annual growth rate (CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020. (Source: ibef.org) 2020 was also to be the year digital ad spends in India were to overtake print media (source: Magna publication).   While the financial year is still not over, and the impact of Covid-19 not yet fully factored in, the trends have now be...

  All tales of wisdom have one thing in common – they have an important moral lesson at the end that enlightens its readers. And in this tale of ‘Benefits of having a good creative ad agency in India ’, the lesson would be to have Xebec Communications by your side, which is one of the top 10 branding agencies in India.     Xebec is an Integrated Communications Group and is also a G oogle partner agency in India that provides cutting-edge strategy and creative and insightful solutions to meet business challenges and build profitable and unmatched brands. We are also one of the few international marketing companies in India that have a presence in mainline and digital. We are also a full-fledged digital ad agency that believes in the power of Ideas, Design and Branding to shape every narrative. Xebec, being a creative ad agency in India, is at the helm of major transformation and offers an array of services like Advertising, Brand Building, Media Planning & ...

  ‘ R aconteur’ is used to symbolise someone who is adept in the ingenious art of storytelling and at Xebec Communications, the advertising agency for all seasons, this word seamlessly captures the essence of our business as we love to weave timeless stories for our brands. We are the modern-day Raconteur or the ad agency who understands the pulse of the communication industry and keenly tell powerful stories with customised solutions that transcend barriers and ensure sustained success for our brand partners. Xebec is an Integrated Communications Group that provide cutting-edge strategy and creative and insightful solutions to meet business challenges and build profitable and unmatched brands. Apart from mainline, we are also a full-fledged digital ad agency and our key pillars of Ideas, Design and Branding aim to give justice to every brand to help it reach its zenith. As an advertising agency , we offer an array of services such as Advertising, Brand Building, Media Planning ...

As one of the essential facets for effective corporate communication, advertising provides the right marketing solutions for companies and enterprises who want to reach out to the potential and existing customers. As one of the content marketing companies in India , Xebec Communications believes the three components, namely, strategy, creatives and content go hand in hand to create the right campaign. In the present times, where the world is on a digital mode, advertising too, has undergone a sea-change, that involves digital media agency in India working towards cracking the brief right. Social media marketing companies and top digital agencies in India have taken to the digital platforms and technology tools to build expertise in reaching out to the right customers and target audience. In their attempt to do so, Xebec is armed with a team of dynamic and talented professionals, who have the necessary knowledge and expertise to execute the campaign brief right. While digital adve...

  Family business comes with advantages and disadvantages. While the legacy aspect is what makes it so attractive, sometimes the history of success also keeps it from moving forward. COVID 19 has disrupted life and business in general but has also forced the most businesses to fast forward into the future. Digitising business is one of the key aspects family business will have to look into as customer behavior has completely changed. Trust today has become paramount and buying online and getting it home delivered has become the norm. Is your business ready to change and adapt to life in 2021 and beyond. Learn the 5 key steps to take your family business digital.  The webinar will be led by Ms. Kiran Bhat, founder Xebec Communications Pvt ltd who is a brand consultant and has handled over 100 brands in the last 25 years.  Anil Bhat, digital consultant, Executive Director Xebec will handle the hands-on working of how to take the business digital This is a free we...

  Technology enabled tools and solutions have changed the advertising and marketing sector. There has been significant changes and development during the past couple of years as far as embracing digital mode of communication for marketing and advertising activities. With the present pandemic, when all the activities are on the digital mode, creative ad agency in India such as Xebec Communications have been on the forefront of embracing the new norm of reaching out to the right target audience. The company is a google partner agency in India and is one of the top 10 branding agencies in India that serve clients across diverse sectors. As one of the top international marketing companies in India , the company provides a host of services to help companies market their products/ services better and effectively. Besides achieving desired results, it has also helped businesses achieve better results in terms of ROI. While the new order has necessitated companies to work remotely, it...