How to Make it as an Advertising Creative
Imagine you're at a cafe, sipping on a freshly brewed coffee and reading a few articles in a magazine or the newspaper. Ever wondered why you picked that particular cafe, coffee or the article to read? Have you ever walked passed a street filled with billboards, posters and people canting a few lines to grab your attention and hoping you'll buy what they've got to offer? In the midst of the hustle and bustle of the city and the various options of products that lay before your eyes, why are you drawn towards a particular product more than the other? Without really having any prior knowledge about something, from where do you find the ounce of courage to trust a brand with your skin, hair or maybe diet problems? The first thing that may sprout in your mind may be along the lines "Because I could see it everywhere" or "Because the price seemed fair". True, the higher the visibility of a product, the higher the chances of you picking it up ...