XEBEC COMMUNICATIONS – THE DIGITAL MARKETING EXPERTS !
The advertising industry in India has evolved. What used to be a cluster of small agencies, is now dominated by large-size, full-service conglomerates. India is the second fastest growing advertising market in Asia after China. In 2018, the share of ad spend in India’s Gross Domestic Product (GDP) was around 0.45 per cent. Print accounted for almost 41.2 per cent, whereas TV contributed 38.2 per cent, and digital 11 per cent of the total revenue. Outdoor, Radio and Cinema made up the balance 10 per cent. But in terms of growth, it’s all digital: India’s digital advertisement market is expected to grow at a compound annual growth rate (CAGR) of 33.5 per cent to cross the Rs 25,500 crore (US$ 3.8 billion) mark by 2020. (Source: ibef.org) 2020 was also to be the year digital ad spends in India were to overtake print media (source: Magna publication). While the financial year is still not over, and the impact of Covid-19 not yet fully factored in, the trends have now been clear for a